👑 Carte Blanche has caught my eye too many times to ignore

Happy Born Day

Welcome to day 1 of the new Espresso.

After 50 posts and heavy experimentation during our MVP stage, I'm confident this is a format you will look forward to daily.

Espresso is designed to spotlight the world's most interesting brands, products, and movements. 

My job is to curate the compelling. Your job is to help steer.

I encourage you to read the origin story on where Espresso came from and why it deserves to exist in this noisy world.

I look forward to a long run of debauchery as we grow the village together.

Carte Blanche is a lifestyle brand created by Adam Wilbanks and Louis Leidenfrost in Atlanta, Georgia.

Yesterday, they sold out their 5th capsule collection in 30 minutes. These were the products they offered👇🏼

Their visual imagery and curated vibe is extremely impressive for how young the brand is.

Athletes and celebrities are beginning to organically post with their apparel. Something is bubbling here.

"Carte Blanche" is a French term meaning "complete freedom to act as one wishes or thinks best".

I can't think of a better name for a lifestyle brand.

Their ethos is "a modern take on old money", which is exactly the type of energy the visuals give off.

It's extremely early for this, but something about the way this team moves on social has me feeling like this is going to be a massive brand.

All the best brands are really just socially accepted cults.

Carte Blanche has that early cult feel to it.

Most free thinkers with ambition strive to live and act freely. It's in their DNA. Carte Blanche is the type of rallying cry that community will sprint to get behind.

I've had this feeling and ignored it on too many winners in the past, which is why I wanted to spotlight CB in Espresso.

If you're interested in apparel or culture, I'd keep them on your radar.If you're interested in marketing or branding, I'd keep them on your radar.

Stay plugged into the world's most interesting brands, products, and movements. Join thousands & subscribe free 👇🏼

Here are a bunch of curated links worth checking out. 1% of what I see makes it in here 👇🏻

• 👨🏻‍🎨 An $18 throw pillow helped an art collector find a stolen $10M dutch painting

• 🎬 Ryan Reynolds makes ad using ChatGPT and it's genius all around

• ☑ Jack Butcher (Founder of Visualize Value), launched a wild NFT experiment called Checks

• 🤌🏼 iPhone hack to save different fits on your phone

Here are a few other stories we've covered in the last week (~1 minute video bursts on Tiktok, Instagram, YouTube)

• 🚘 Why do rappers love Rolls-Royce so much | Watch

• 🛫 Cheat code AI tool for planning friends trips | Watch

• 👕 Nike filed a patent for a haptic suit | Watch

• 🧉 The origin story of jungle juice | Watch

• 🤯 This AI app let's you chat with Kobe, Avicii, & Steve Jobs | Watch

• 🏈 How the NFL makes $17B/year | Watch

• 🔴 Google's CEO just declared a "code red" | Watch

• 🍱 The Michelin Guide was a marketing stunt | Watch

If you enjoyed today's post, send it to a friend. If you hated it, send it to an enemy.

Either way, we'll see you tomorrow 🤙🏼